Product Brand Identity
BRANDING, TYPOGRAPHY, PACKAGING DESIGN
AY OK kombucha serves as an exercise in effective branding within a brief turnaround time. In just three days I established a brand identity and effective visual coding for three flavors of kombucha and a single print ad.
I wanted to achieve a fun, yet organic feel, taking inspiration from existing brands like Brew Dr. and Health-Ade. Through typography, layout, and subtle gradients, I defined AY OK’s simplistic, yet effective brand identity, that remained consistent across three different color variations.
