LUMI
BRANDING • PROJECT MANAGEMENT
A collaborative project, two peers and I worked with Event Management students to design their promotional materials for LUMI, an EDM concert they had organized. Our role as the design team was to create their branding and design a variety of print and digital collateral, including but not limited to: promotional posters, social media posts, Staff t-shirts, and lanyard ID badges.
I was responsible for designing a promotional poster for the event's after party, an accompanying instagram post for said afterparty, and a series of lanyard badges identifying four different credentials: artist, staff, guest, and press. Each badge was to appear distinct enough to communicate each credential while maintaining visual cohesion. With every deliverable I designed it was important to reflect the established brand guidelines that my peers were implementing in their own designs.
