Concert Promotion
BRANDING, PROJECT MANAGEMENT
A collaborative project, two peers and I worked with Event Management students to design their promotional materials for Lumi, an EDM concert organized by said students. Our part as designers was to create their branding and design a variety of print and digital collateral, including but not limited to: promotional posters, social media posts, Staff t-shirts, and lanyard ID badges.
I was responsible for designing a promotional poster for the event's after party, an accompanying instagram post for said afterparty, and a series of lanyard badges identifying four different credentials: artist, staff, guest, and press. Each badge was to appear distinct enough to communicate each credential while maintaining visual cohesion. With every deliverable I designed it was important to reflect the established brand guidelines that my peers were implementing in their own designs.
