Branded Type Mark
BRANDING, TYPOGRAPHY,
LOGO DESIGN, MENU DESIGN
I fabricated Grind Coffee House for the purpose of exploring typography, brand identity, and to create a logo type. Grind emerged from the concept of ground coffee, and the idea that coffee gives people the energy they need to get through their daily “grind.”
In creating the logo for Grind Coffee House, I combined a display serif with a slightly textured sans-serif, and added some visual interest in customizing the tittle of the I in “grind” to resemble a coffee bean, and coloring it gold. In expanding the brand beyond a distinguished type mark I created a pattern for paper cups, a punch card (both utilizing the customized gold bean), and a fleshed out menu featuring hot and iced beverages at two separate price points.
