Sunscreen Packaging Design
BRANDING, TYPOGRAPHY, PRINT DESIGN
Heat Waves is an exercise in branding, and meticulous attention to fine details incorporated in packaging design. The project: to design the packaging for a fictitious brand of sunscreen. Everything that would typically be seen on a cosmetic package was to be included: a logo, tagline, product details, visual embellishments, and a whole side dedicated to drug facts.
In designing Heat Waves, my goal was to create something different from what I’ve typically seen in stores. I wanted a unique look that communicated a fun, summer vibe with deep, warm colors. My choice of fonts and colors compliment one another in creating a design that is vibrant, visually stimulating, and feels like summer.
